CSR Communication Conference

Welcome

With the increasing institutionalization of CSR to corporations, corporate communication on CSR is getting more and more important as well. In our connected world, however, NGOs, consumers and other stakeholders are becoming more informed, influential and critical. Despite corporations’ true commitment and efforts to reduce their waste, limit their energy use and carbon footprint, many organizations have been accused of “greenwashing”.

This dilemma of how to communicate CSR is the theme of a unique event in the vibrating and historical city of Amsterdam, The Netherlands: The first international CSR Communication Conference

It discusses recent academic insights and links academic research to the practice field in order to exchange knowledge on contexts and effects, potentials and challenges of CSR and Communication, on best practices and newest developments.
It gives a variety of insights on CSR & Communication via ca. 100 presentations from academia (communication, management, marketing science, etc.) and the practice field (corporations, consultancies, associations).
It gives an overview on trends from ca. 30 countries from all continents (Netherlands, USA, China, Brazil, Australia, UK, Germany, France, Japan, Indonesia, etc.).
It gives the opportunity for intense networking with ca. 300 leading members of the academic community and the professional community (experts, CEOs, CCOs, ministries, associations of communication directors).
It is a truly Science meets Practice conference.

Topics that are discussed at the conference are:

External aspects of CSR & Communication: Public Relations, Pressure Group, Media.
Internal aspects of CSR & Communication: Corporate Identity, Corporate Culture, Leadership and CSR Management.
CSR & Consumers: Cause Related Marketing and Social Marketing.
CSR and the Social Media.
Theoretical perspectives on CSR & Communication: Meta-Analysis, Deconstructivism etc.
CSR in the crisis context.
International aspects of CSR & Communication: e.g. Intercultural CSR Communication.

These issues are discussed in Keynotes, Plenary sessions with representatives from the academic and practice field, theme sessions, and workshops. Keynote speakers of the conference are Andrew Crane and Mette Morsing.

For any questions, please contact: W.j.l.elving@uva.nl

Practice meets Science At the conference, several top professionals will present cases and reflect on the presentations in panels and as discussant. Speakers are, for example:

Brigitta van Loon, director of In’tent Belevingscommunicatie (experience communication), author of bestselling books (Communiceren vanuit je buik [communicating from the body] and ‘Wie durft.. de communicatie afdeling opheffen’, [who dares to get rid of the communication department]).
Paul Kwakkenbos, CCO of Eon, the Netherlands, original thinker in an energy company, who is able to reflect on the dilemma’s of the industry he is working in.
Koenraad van Hasselt, Award-winning senior communications executive with 20+ years of experience
Richard van der Eijk, Communications Director Unilever Western Europe
Martina Hoffhaus, Leader of the CSR Communication Group of the German PR Society and Messagepool
Irenka van den Hout, MVO-Nederland Chairwoman at VMC (Vrouwen in Marketing en Communicatie) and Head of Communications at MVO Nederland (CSR Netherlands)
Sible Schöne, van Klimaatbureau en HIER-campagne, The Climate Bureau organizes the HERE campaign of Dutch NGOs
Elroy Bos of Greenpeace, NL Director Press & Communications at Greenpeace the Netherlands.

The PhD seminar, prior to the CSR communication conference, has only a few places left!
Register here to take part at the interesting seminar and receive input and detailed feedback on your PhD-project from leading scholars in the field: Joep Cornelissen, Andy Crane, Mette Morsing, Klement Podnar, Anne Ellerup Nielsen, Ursa Golob, Friederike Schultz and Christa Thomson.)

Deadline for full papers:

Fri, 30 Sep 2011
Conference in Amsterdam:

Wed, 26 Oct 2011
Feedback on full papers and selection for special:

Wed, 30 Nov 2011
Revised papers deadline:

Sun, 15 Jan 2012
Final selection of papers for special issue:

Wed, 1 Feb 2012
Publication date of CCIJ special issue:

Tue, 15 May 2012

All documents must be sent to the following address:

papers (at) csr-communication-conference.org

The deadline for the submission of the full papers is September 30th, 2011. Please apply the manuscript requirements of CCIJ for your manuscript. For more information on the papers and instructions for presentations click here.

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Guest Editors of the Special Issue and Conference Committee are:

Wim Elving Corporate Communication Department, ASCoR, University of Amsterdam, The Netherlands
Urša Golob Marketing Communication and Public Relations Department, University of Ljubljana, Slovenia
Anne-Ellerup Nielsen Centre for Corporate Communication Aarhus University, Denmark
Klement Podnar Marketing Communication and Public Relations Department, University of Ljubljana, Slovenia
Friederike Schultz Department of Communication, Vrije Universiteit Amsterdam, The Netherlands
Christa Thomson Centre for Corporate Communication Aarhus University, Denmark

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All documents must be sent to the following address:

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